Pam
08-29-2001, 11:00 AM
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Link to article. (http://dailynews.yahoo.com/h/bpimw/20010828/ad/_b_h1_first_day_metered_market_results_crossing_over_with_jo hn_edward_and_shipmates_h1_b__1.html)
Advertising - MediaWeek.com - updated 1:57 PM ET Aug 28
Tuesday August 28 01:57 PM EDT
First Day Metered Market Results: Crossing Over with John Edward and Shipmates
On a reminder that one day does not a hit or miss make, here are first day overnight results for Studios USA's Crossing Over with John Edward and Columbia TriStar's Shipmates. Although the days of an instant hit are long gone, growth for John Edward of 7 percent in rating and one share point from the July 2001 time period average and share retention from both its lead-in and year-ago time period delivery is a promising start. Less successful is Shipmates, which is off one share point from the three comparative factors.
John Edward
HH Rtg/Shr
Aug. 2000 1.7/ 5
July. 2001 1.5/ 4
Lead-in 1.8/ 5
John Edward 1.6/ 5
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Shipmates
HH Rtg/Shr
Aug. 2000 1.3/ 4
July. 2001 1.2/ 4
Lead-in 1.3/ 4
Shipmates 1.1/ 3
Source: Nielsen Media Research (weighted average)
Link to article. (http://dailynews.yahoo.com/h/bpimw/20010828/ad/_b_h1_first_day_metered_market_results_crossing_over_with_jo hn_edward_and_shipmates_h1_b__1.html)
Advertising - MediaWeek.com - updated 1:57 PM ET Aug 28
Tuesday August 28 01:57 PM EDT
First Day Metered Market Results: Crossing Over with John Edward and Shipmates
On a reminder that one day does not a hit or miss make, here are first day overnight results for Studios USA's Crossing Over with John Edward and Columbia TriStar's Shipmates. Although the days of an instant hit are long gone, growth for John Edward of 7 percent in rating and one share point from the July 2001 time period average and share retention from both its lead-in and year-ago time period delivery is a promising start. Less successful is Shipmates, which is off one share point from the three comparative factors.
John Edward
HH Rtg/Shr
Aug. 2000 1.7/ 5
July. 2001 1.5/ 4
Lead-in 1.8/ 5
John Edward 1.6/ 5
----------
Shipmates
HH Rtg/Shr
Aug. 2000 1.3/ 4
July. 2001 1.2/ 4
Lead-in 1.3/ 4
Shipmates 1.1/ 3
Source: Nielsen Media Research (weighted average)